Colle McVoy
Brand Identity
As Colle McVoy found itself in the next great era of brand building, the agency felt the call to reimagine its future. Guided by a fearless positioning focused on the Great Wide Open, we built a fresh identity to showcase how the agency pushes the boundaries of creativity.
Design Director: Dustin Yerks
Senior Designer: Catherine Bretheim
Executive Creative Director: Gil Muiños
Photography: Chris Peters
Retouching: Phil Kjelland
3D Artist: Larry Phiravanh
Motion Designer: Nate Miller
Senior Designer: Catherine Bretheim
Executive Creative Director: Gil Muiños
Photography: Chris Peters
Retouching: Phil Kjelland
3D Artist: Larry Phiravanh
Motion Designer: Nate Miller



A variable system of monograms represents how the agency nimbly collaborates and iterates throughout the creative process.




A series of custom 3D landscapes represent the vastness of the Great Wide Open.


Bold flash photography represents the light the agency’s employees shine into the great wide open, leading clients forward.








