Nordwood is a Nordic skiing venue where visitors come to escape, ski, and restore. Nestled in the North Woods of Minnesota, Nordwood offers pristine cross country skiing and snowshoeing trails. Nordwood’s name celebrates the Minnesotan wilderness and skiing’s Nordic roots.
Brand concept for Design in Context course at the Minneapolis College of Art and Design. 2017.
The brand’s logo embraces the rolling hills of Minnesota’s terrain and highlights the corduroy pattern seen in freshly- groomed snow. The logo’s “N” typography is an ode to compass navigation and the site’s northern location.
The color palette features cool tones evocative of the cold winter and warm rust tones that are a nod to the Iron Range.
Nordwood’s amenities support this visual branding; cabins and the main Chalet draw from Scandinavian modern architecture. Signage materials include birch wood and black steel.
Brand voice: Warm, hospitable, restorative
Brand essence: Nordic, adventurous, nature-focused, fresh