Nordwood
Brand Identity
Nordwood is a conceptual Nordic skiing venue where visitors come
to escape, ski, and restore. Nestled in the North Woods
of Minnesota, Nordwood offers pristine cross country skiing and snowshoeing trails. Nordwood’s name celebrates the
Minnesotan wilderness and skiing’s Nordic roots.
Brand voice: Warm, hospitable, restorative
Brand voice: Warm, hospitable, restorative
Course: Design in Context
School: Minneapolis College of Art and Design
Year: 2017
School: Minneapolis College of Art and Design
Year: 2017
The brand’s logo embraces the rolling hills of Minnesota’s
terrain and highlights the corduroy pattern seen in freshly-
groomed snow. The logo’s “N” typography is an ode to compass
navigation and the site’s northern location.
The color palette features cool tones evocative of the cold
winter and warm rust tones that are a nod to the Iron Range.
Photography features textures and scenery from the natural environment surrounded by atmospheric light, fog and snow.
