Publication, Photography, Web Design

This project centers around a 186-page publication that visually explores automobile dominance in Minneapolis with strategies to return power to pedestrians by way of graphic and urban design.

The vast majority of Minneapolis streets are dominated by car traffic and are unsafe for pedestrian life. This vehicular dominance has been normalized on our urban corridors and needs disrupting. That said, many residents are unsure of how to advocate for their neighborhoods and what design strategies are available beyond lowering speed limits. This publication equips urban residents of Minneapolis with knowledge of data, traffic calming strategies, and resources for advocating for people-first infrastructure on their local streets in order to create future streetscapes that benefit all users.

Read more about the project’s process, inspiration, and sources on my self-coded capstone page here.

Capstone Project
Master of Arts in Graphic and Web Design   |  Minneapolis College of Art and Design
August 2020

Chapter 1: Reality Check

Using data visualizations, this chapter takes a close look at the bleak reality of walking on the streets of Minneapolis.

Chapter 2: Keep Traffic Calm and Carry On

Using photographs, diagrams, and text, this chapter delves into specific traffic calming typologies, their economic impacts, and successful examples that reclaimed streetscapes for people.

Chapter 3: Case Study — Lyndale Avenue S and 27th St

Using photographs, street plans and sections, and contemporary examples, this section examines the pedestrian challenges at this notorious Minneapolis intersection and offers traffic-calming-centric solutions to improve the space for people on foot.

Chapter 4: Advocacy Toolkit

This chapter includes additional contacts and resources to support better pedestrian infrastructure and a collection of postcards to distribute to expand their advocacy reach.