catherine bretheim design

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	<title>catherine bretheim design</title>
	<link>https://catherinebretheim.com</link>
	<description>catherine bretheim design</description>
	<pubDate>Fri, 15 Aug 2025 15:40:40 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://catherinebretheim.com/Home</link>

		<pubDate>Mon, 02 Apr 2018 20:35:16 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

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Catherine Bretheim
	

Graphic Designer
	
About

</description>
		
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	<item>
		<title>Information</title>
				
		<link>https://catherinebretheim.com/Information</link>

		<pubDate>Mon, 02 Apr 2018 20:35:16 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

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	Catherine Bretheim
	

Graphic Designer
	
About


	Currently designing at Colle McVoy. 
Balanced out by skiing (the uphill kind), daydreaming about sustainable
 transportation and hunting for the best tiramisu in Minneapolis.Get in touch: cbretheim@gmail.com


	Education:
M.A. Graphic and Web Design
 Minneapolis College of Art and Design

B.A. Geography
Macalester College


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		<title>La-Z-Boy</title>
				
		<link>https://catherinebretheim.com/La-Z-Boy</link>

		<pubDate>Fri, 15 Aug 2025 15:40:40 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/La-Z-Boy</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
La-Z-BoyBrand Identity


Working alongside La-Z-Boy leadership, we crafted the new identity to honor La-Z-Boy’s legacy while reimagining its future. What started as a chair became a sanctuary, and what began in function evolved into feeling. Your “ahhh” place.

The refreshed brand marks La-Z-Boy’s evolution from furniture maker to modern lifestyle brand. From utility to emotional refuge. Every expression is as intentionally crafted as the products themselves: soft in form, warm in tone, and built to last.
	
	Senior Designer: Catherine Bretheim
Associate Design Director and logo designer: Robert Pflaum
Group Design Director: Diana Quenomoen
Senior Copywriter: Ryan Seibold
Motion Designer: Nate Miller and Dawn Charbonneau
Executive Creative Director: Gil Muiños


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	Typography that balances heritage, modernity, and sophistication.


A warm, sensory palette grounded in calm.


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	Voice and vision in harmony.
Comfort isn’t just how something feels. It’s how it sounds. The new voice is confident and inviting. Clever without trying too hard. Reassuring without ever being soft. It’s a tone that’s down to earth, emotionally aware, and ready to exhale. It meets customers where they are by acknowledging what quality furniture needs to do both mentally and physically.
	

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	More than a makeover. A north star.
The new identity is more than aesthetic. It’s a strategic shift and a guiding light for the brand internally and externally. It anchors La-Z-Boy’s omnichannel growth, retail reinvention, and digital transformation—ensuring the brand can live consistently comfortable across every touchpoint.
	

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	We shared the new identity with a group of analysts, and one of them looked at it and said, “I get it. That’s comfort.” When a financial analyst can instantly grasp the essence of the brand, it speaks volumes about the power and clarity of this new identity.

— Christy Hoskins, VP, Chief Marketing Officer at La-Z-Boy

	
	Roundel — Media Designed by Target ︎

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		<title>Roundel — Media Designed by Target</title>
				
		<link>https://catherinebretheim.com/Roundel-Media-Designed-by-Target</link>

		<pubDate>Mon, 28 Apr 2025 18:01:23 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Roundel-Media-Designed-by-Target</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎

RoundelBrand Refresh, Art Direction

	
Roundel’s key differentiator, its connection to Target, was lost in translation. Up against retail media network competitors (e.g., Walmart Connect, Amazon Ads, Instacart Ads) whose names do the heavy lifting, Roundel needed a brand platform and visual identity that made a clearer tie to its parent brand.
We developed a brand platform, Joy is good for business, that bring’s Roundel’s unique selling point to life: the joy Target guests experience in store, the splurging that results, and the powerful impact that can have on media buyers’ campaigns.


	Senior Designer: Catherine BretheimInteractive Designer: Molly HoopingarnerSenior Copywriter: Ryan Seibold
Executive Creative Director: Gil MuiñosDesign Director: Dustin Hackwith
Group Interactive &#38;amp; Experience Design Director: Patrick Anders
Photographer: Talia GreenRetoucher: Bryce Bordenkecher&#38;nbsp;


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	We refreshed their&#38;nbsp;


brand identity to capture
the energy, momentum and results that Roundel creates for brands and media
professionals.


&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/798beeef6fa6e6ac3c274373d8c88c115dc23889266862b3d6edbbd885d2c55f/Roundel_MMU-April2025_R1V1.jpg" data-mid="233480124" border="0"  src="https://freight.cargo.site/w/1000/i/798beeef6fa6e6ac3c274373d8c88c115dc23889266862b3d6edbbd885d2c55f/Roundel_MMU-April2025_R1V1.jpg" /&#62;
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	We infused their graphic system with gradients and textures that express the forward and upward trajectory of media buyers’ campaigns with Roundel.&#38;nbsp;


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	We developed a new
library of data visualization devices


to bring intruiging insights and impressive results to life.


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	The brand’s first photography library features Target
guests interacting with media solutions, moments of discovery and splurging in-store, and the
happiness that follows from those purchases. We also captured our media professionals
experiencing the joy of seeing their Roundel campaigns performing well.

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/cc8c65373b72c737d8d1ea2ab6a86e4a8815712ab685be0c554742fc2fa2f3b2/Roundel_MMU-April2025_Website.jpg" data-mid="233511063" border="0"  src="https://freight.cargo.site/w/1000/i/cc8c65373b72c737d8d1ea2ab6a86e4a8815712ab685be0c554742fc2fa2f3b2/Roundel_MMU-April2025_Website.jpg" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/5b85f416ae664a0346d014624931ab72c5f77b984c6cb02c2872ba31e731f0c7/Roundel_MMU-April2025_Website2.jpg" data-mid="233511064" border="0"  src="https://freight.cargo.site/w/1000/i/5b85f416ae664a0346d014624931ab72c5f77b984c6cb02c2872ba31e731f0c7/Roundel_MMU-April2025_Website2.jpg" /&#62;
	
	The redesigned website creates a clear story of who Roundel is and what it offers media buyers, including cleaner UI elements that celebrate results and promote lead generation.

&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/bb6ac59d4762d6c3495390635f7fed345897da86d538c1e6dc31a0842cb68901/Roundel_MMU-April2025_R1V1_Gestalt.jpg" data-mid="233481266" border="0"  src="https://freight.cargo.site/w/1000/i/bb6ac59d4762d6c3495390635f7fed345897da86d538c1e6dc31a0842cb68901/Roundel_MMU-April2025_R1V1_Gestalt.jpg" /&#62;

“The Joy is good for business campaign is a welcomed improvement to our messaging to help potential clients better understand Roundel’s value proposition. It has garnered a lot of excitement internally.”

–Director of Marketing, Roundel

	︎︎︎ La-Z-Boy
	Colle McVoy&#38;nbsp;︎
</description>
		
	</item>
		
		
	<item>
		<title>Colle McVoy</title>
				
		<link>https://catherinebretheim.com/Colle-McVoy</link>

		<pubDate>Tue, 16 Jan 2024 21:15:33 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Colle-McVoy</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
Colle McVoyBrand Identity

	As Colle McVoy found itself in the next great era of brand building, the agency felt the call to reimagine its future. Guided by a fearless positioning focused on the Great Wide Open, we built a fresh identity to showcase how the agency pushes the boundaries of creativity.
	
	Design Director: Dustin Yerks
Senior Designer: Catherine Bretheim

Executive Creative Director: Gil Muiños
Photography: Chris Peters
Retouching: Phil Kjelland
3D Artist: Larry Phiravanh
Motion Designer: Nate Miller


&#60;img width="792" height="444" width_o="792" height_o="444" data-src="https://freight.cargo.site/t/original/i/7855714b0649737b1dac89084e4d04df53b0ec3618145aef6091c86f61382d20/logoanimation_cmswap_v03_nm.mp41080p-ezgif.com-crop.gif" data-mid="202171492" border="0"  src="https://freight.cargo.site/w/792/i/7855714b0649737b1dac89084e4d04df53b0ec3618145aef6091c86f61382d20/logoanimation_cmswap_v03_nm.mp41080p-ezgif.com-crop.gif" /&#62;
&#60;img width="2858" height="1601" width_o="2858" height_o="1601" data-src="https://freight.cargo.site/t/original/i/3b71886e515e870375021fdaf74ede644b76cea26360517d7b167d950052deab/CM_Wordmarks-100.jpg" data-mid="202171977" border="0"  src="https://freight.cargo.site/w/1000/i/3b71886e515e870375021fdaf74ede644b76cea26360517d7b167d950052deab/CM_Wordmarks-100.jpg" /&#62;

&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/c789531a33f9e843a8deb759fc931e4ae0c43b1064d5d01b5640d766dd3fe1ad/CM_Monograms-100.jpg" data-mid="202170755" border="0"  src="https://freight.cargo.site/w/1000/i/c789531a33f9e843a8deb759fc931e4ae0c43b1064d5d01b5640d766dd3fe1ad/CM_Monograms-100.jpg" /&#62;

	A variable system of monograms represents how the agency nimbly collaborates and iterates throughout the creative process.


&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/bfce1eeb27c1da633b45602943c989558dd33060649a5be2ffb83bc8d215a161/CM_SWAG-100.jpg" data-mid="202170762" border="0"  src="https://freight.cargo.site/w/1000/i/bfce1eeb27c1da633b45602943c989558dd33060649a5be2ffb83bc8d215a161/CM_SWAG-100.jpg" /&#62;
&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/b2b44f7e0afc7354f7d4dedd1ab2ab6bcbc21e5ce61bc33f0ac1b435ecea00cd/CM_Pattern-1-100.jpg" data-mid="202170757" border="0"  src="https://freight.cargo.site/w/1000/i/b2b44f7e0afc7354f7d4dedd1ab2ab6bcbc21e5ce61bc33f0ac1b435ecea00cd/CM_Pattern-1-100.jpg" /&#62;
&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/5c15d5376ea0831eddb7ad3dd090be25277b3a7858e71c48de65aa3b7c82d690/CM_Pattern-2-100.jpg" data-mid="202170758" border="0"  src="https://freight.cargo.site/w/1000/i/5c15d5376ea0831eddb7ad3dd090be25277b3a7858e71c48de65aa3b7c82d690/CM_Pattern-2-100.jpg" /&#62;
&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/cfdfd629288ea984305e3d388891a31ea46add9633e30bdcbbbc93200a07b9d5/CM_Pattern-3-100.jpg" data-mid="202170759" border="0"  src="https://freight.cargo.site/w/1000/i/cfdfd629288ea984305e3d388891a31ea46add9633e30bdcbbbc93200a07b9d5/CM_Pattern-3-100.jpg" /&#62;


	A series of custom 3D landscapes represent the vastness of the Great Wide Open.


&#60;img width="2640" height="2000" width_o="2640" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6fb69bde3d5bd94f1117607be9b5d0de2ca29af0395d2a7ddeae41550de86555/CM_Stationery.jpg" data-mid="202170761" border="0"  src="https://freight.cargo.site/w/1000/i/6fb69bde3d5bd94f1117607be9b5d0de2ca29af0395d2a7ddeae41550de86555/CM_Stationery.jpg" /&#62;
&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/dba7aa06fbb58d94851c320197a9d82b351b35d67aab5fc7c0e96f9c0300f59c/CM_Headshots-100.jpg" data-mid="202170752" border="0"  src="https://freight.cargo.site/w/1000/i/dba7aa06fbb58d94851c320197a9d82b351b35d67aab5fc7c0e96f9c0300f59c/CM_Headshots-100.jpg" /&#62;
	Bold flash photography represents the light the agency’s employees shine into the great wide open, leading clients forward.
	

&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/5f69ec571f2bcb1df909cf9ee71fe1415ed816c106fde69abc9183aa5b7c8491/CM_Preesh-100.jpg" data-mid="202170760" border="0"  src="https://freight.cargo.site/w/1000/i/5f69ec571f2bcb1df909cf9ee71fe1415ed816c106fde69abc9183aa5b7c8491/CM_Preesh-100.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c9584c0a775932819b22e73595a4541adda3902f158b8ece450d4f9a453d8f5e/68583_CM-ImpactReport_R1V3.jpg" data-mid="228260255" border="0"  src="https://freight.cargo.site/w/1000/i/c9584c0a775932819b22e73595a4541adda3902f158b8ece450d4f9a453d8f5e/68583_CM-ImpactReport_R1V3.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/83e3a24c9e91b25a2dff1b2afc1fdb0625327e7592cba88e7c70aaa71fb36108/68583_CM-ImpactReport_R1V33.jpg" data-mid="228260254" border="0"  src="https://freight.cargo.site/w/1000/i/83e3a24c9e91b25a2dff1b2afc1fdb0625327e7592cba88e7c70aaa71fb36108/68583_CM-ImpactReport_R1V33.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ada06281fc0aa0fb4cecb9261dca93a34115dff51e9295925a3ff9097eaa8d49/68583_CM-ImpactReport_R1V323.jpg" data-mid="228260247" border="0"  src="https://freight.cargo.site/w/1000/i/ada06281fc0aa0fb4cecb9261dca93a34115dff51e9295925a3ff9097eaa8d49/68583_CM-ImpactReport_R1V323.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9819b962e8be1d00ba7a099eed46af990131bf27198211447733e15f8ab32e40/68583_CM-ImpactReport_R1V321.jpg" data-mid="228260248" border="0"  src="https://freight.cargo.site/w/1000/i/9819b962e8be1d00ba7a099eed46af990131bf27198211447733e15f8ab32e40/68583_CM-ImpactReport_R1V321.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/dd9bd3a4485a624e66e373701e9328ac3c116f4b879c7b6657a606d25fa3b177/68583_CM-ImpactReport_R1V317.jpg" data-mid="228260250" border="0"  src="https://freight.cargo.site/w/1000/i/dd9bd3a4485a624e66e373701e9328ac3c116f4b879c7b6657a606d25fa3b177/68583_CM-ImpactReport_R1V317.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c00ac3569f40ed89e20452ead1a13f29d1f2393369f59be17c821e26f06ab934/68583_CM-ImpactReport_R1V315.jpg" data-mid="228260251" border="0"  src="https://freight.cargo.site/w/1000/i/c00ac3569f40ed89e20452ead1a13f29d1f2393369f59be17c821e26f06ab934/68583_CM-ImpactReport_R1V315.jpg" /&#62;

&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/1aa725504534d202f278f087f74e41b9fe7986796a16cf9604036ec3edad6617/CM_Opportunities-type-100.jpg" data-mid="202170756" border="0"  src="https://freight.cargo.site/w/1000/i/1aa725504534d202f278f087f74e41b9fe7986796a16cf9604036ec3edad6617/CM_Opportunities-type-100.jpg" /&#62;&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/4574b070190fa84f026c7251894b5c0ae594b7a6cb77cdd409caefc270cadb32/CM_Intrepid-100.jpg" data-mid="202170753" border="0"  src="https://freight.cargo.site/w/1000/i/4574b070190fa84f026c7251894b5c0ae594b7a6cb77cdd409caefc270cadb32/CM_Intrepid-100.jpg" /&#62;︎︎︎ Roundel — Media Designed by Target
	Yelloh&#38;nbsp;︎


</description>
		
	</item>
		
		
	<item>
		<title>Yelloh</title>
				
		<link>https://catherinebretheim.com/Yelloh</link>

		<pubDate>Wed, 09 Aug 2023 20:57:41 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Yelloh</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
YellohBrand Identity, Art Direction, Web Design

	We embarked on a delicious transformation, breathing new life into a seasoned 70-year-old frozen food delivery company. We not only unveiled a fresh brand but also gave it a distinct new name and identity that nods to the company’s unique history. We designed the brand to be more relevant to the demands of today’s families, highlighting Yelloh’s mouthwatering offerings and personalized service—bringing a freezer full of happy to every doorstep.
	
	Agency: Colle McVoy

Senior Designer: Catherine BretheimDesign Director: Dustin Hackwith
Packaging Design: Paul Hudachek

Creative Director: Adam Ridgeway
Copywriter: Nicole Brennan
Motion Designer: Dawn Charbonneau
Photographers: Josh Grubbs, Colleen Guenther, TKP Studios 
Illustrator: Jordon Cheung


&#60;img width="2680" height="1601" width_o="2680" height_o="1601" data-src="https://freight.cargo.site/t/original/i/a06bc16c6d1bc2bb6127ea1d3cb2fb50d07e5d33d86d13a916e35592bcfc8b7f/Yelloh_Wild-posting-2.jpg" data-mid="229131124" border="0"  src="https://freight.cargo.site/w/1000/i/a06bc16c6d1bc2bb6127ea1d3cb2fb50d07e5d33d86d13a916e35592bcfc8b7f/Yelloh_Wild-posting-2.jpg" /&#62;

&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/287af6a6f0955e11ea3e1830835bfaa47e40793e04a499560686b53ec52bde2a/Yelloh_10ThousandDesign_2_Driver-Historical.jpg" data-mid="201350018" border="0"  src="https://freight.cargo.site/w/1000/i/287af6a6f0955e11ea3e1830835bfaa47e40793e04a499560686b53ec52bde2a/Yelloh_10ThousandDesign_2_Driver-Historical.jpg" /&#62;
&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/35e517aead33107d6767d65a11ae97c61c86ee5ceb4be23bbcb80cf9441669e6/Yelloh_10ThousandDesign_2_Driver-Today.jpg" data-mid="201353088" border="0"  src="https://freight.cargo.site/w/1000/i/35e517aead33107d6767d65a11ae97c61c86ee5ceb4be23bbcb80cf9441669e6/Yelloh_10ThousandDesign_2_Driver-Today.jpg" /&#62;

	As the original frozen food company since 1952, Schwan’s Home Delivery needed a new image to align with their new, modern offering. They entrusted us to not only rebrand, but rename their beloved, family-owned company. People familiar with Schwan’s Home Delivery often refer to it with a nostalgic glimmer; we aimed to bring the brand to the present, while positioning it to create memories for a new generation of consumer.
	

	&#60;img width="568" height="370" width_o="568" height_o="370" data-src="https://freight.cargo.site/t/original/i/06f4763ef983d3b3dcfd10245137350c6c336e5ec207c1688bb6f51602630651/CM24001TH_Yelloh_Website_LogoLoop_1280x1280.gif" data-mid="201356946" border="0" data-scale="100" src="https://freight.cargo.site/w/568/i/06f4763ef983d3b3dcfd10245137350c6c336e5ec207c1688bb6f51602630651/CM24001TH_Yelloh_Website_LogoLoop_1280x1280.gif" /&#62;
	Why the name Yelloh? It’s a friendly greeting, the color of their iconic trucks, and now, it’s a great way to get a freezer full of happy.


The color palette pulls forward hues from the original brand while refreshing others to give Yelloh a modern feel. Angled blocks stemming from the logo are a core component of the graphic language and create dynamic layouts with a sense of movement — expressing how the brand efficiently delivers food to customers’ doorsteps.

	
&#60;img width="1291" height="771" width_o="1291" height_o="771" data-src="https://freight.cargo.site/t/original/i/85a8bc3c19158f86dfdc03fc954e80e67dd741bb17f4a44de5ab06312a0cf6bd/Yelloh_10ThousandDesign_4_Colors.jpg" data-mid="201350020" border="0"  src="https://freight.cargo.site/w/1000/i/85a8bc3c19158f86dfdc03fc954e80e67dd741bb17f4a44de5ab06312a0cf6bd/Yelloh_10ThousandDesign_4_Colors.jpg" /&#62;


	&#60;img width="546" height="326" width_o="546" height_o="326" data-src="https://freight.cargo.site/t/original/i/9950beae1327021b94a5113fd48d07c188a983804af071cdca1248bd6b100923/CM24003TH_Yelloh_Website_WeDeliver_1282x765.gif" data-mid="201353861" border="0" data-scale="100" src="https://freight.cargo.site/w/546/i/9950beae1327021b94a5113fd48d07c188a983804af071cdca1248bd6b100923/CM24003TH_Yelloh_Website_WeDeliver_1282x765.gif" /&#62;
	Typography is playful and bold — the perfect vessel for the brand’s revamped tone: fun, relatable, enthusiastic and knowledgeable.


&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/af0265d84c3daeff1affd50b3f7c550a0378ef5ca737d63e161c4d8d6731a4d4/Yelloh_10ThousandDesign_6_Social.jpg" data-mid="201350022" border="0"  src="https://freight.cargo.site/w/1000/i/af0265d84c3daeff1affd50b3f7c550a0378ef5ca737d63e161c4d8d6731a4d4/Yelloh_10ThousandDesign_6_Social.jpg" /&#62;

&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/ac50d7a629164bbba6994e55c5122157dda1a289e4a4f6682f8521239e81f44a/Yelloh_10ThousandDesign_7_Uniforms.jpg" data-mid="201350023" border="0"  src="https://freight.cargo.site/w/1000/i/ac50d7a629164bbba6994e55c5122157dda1a289e4a4f6682f8521239e81f44a/Yelloh_10ThousandDesign_7_Uniforms.jpg" /&#62;
&#60;img width="1601" height="1601" width_o="1601" height_o="1601" data-src="https://freight.cargo.site/t/original/i/18f6363c5800480fcf000b6d80bf93ac14a49846ab10a4f0afc56b39181459f0/Yelloh_10ThousandDesign_8_Bag.jpg" data-mid="201350024" border="0"  src="https://freight.cargo.site/w/1000/i/18f6363c5800480fcf000b6d80bf93ac14a49846ab10a4f0afc56b39181459f0/Yelloh_10ThousandDesign_8_Bag.jpg" /&#62;


	The identity came to life in some of the brand’s most iconic assets including its legendary yellow delivery trucks, driver uniforms, freezer bags and packaging.
	&#60;img width="1291" height="771" width_o="1291" height_o="771" data-src="https://freight.cargo.site/t/original/i/3e45405c03facc2050f7bdbf17c71166f7e46c8a8e79b50d80a7d9d8eaa523ca/Yelloh_10ThousandDesign_9_Packaging.jpg" data-mid="201350025" border="0"  src="https://freight.cargo.site/w/1000/i/3e45405c03facc2050f7bdbf17c71166f7e46c8a8e79b50d80a7d9d8eaa523ca/Yelloh_10ThousandDesign_9_Packaging.jpg" /&#62;

&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/47578619cf6622e84971f0403be2ba574798f381fe6a7493ad8633dc44abf9d2/Yelloh_10ThousandDesign_10_Badges.jpg" data-mid="201350026" border="0"  src="https://freight.cargo.site/w/1000/i/47578619cf6622e84971f0403be2ba574798f381fe6a7493ad8633dc44abf9d2/Yelloh_10ThousandDesign_10_Badges.jpg" /&#62;
	A system of badges highlights product offerings and the expertise drivers bring to customers' doorsteps.

	
&#60;img width="1600" height="1601" width_o="1600" height_o="1601" data-src="https://freight.cargo.site/t/original/i/3b17f8d25ac74421168e091c5a512a33b945a601e523e4a1f0e90808e3bfa757/Yelloh_10ThousandDesign_11_Pattern.jpg" data-mid="201350027" border="0"  src="https://freight.cargo.site/w/1000/i/3b17f8d25ac74421168e091c5a512a33b945a601e523e4a1f0e90808e3bfa757/Yelloh_10ThousandDesign_11_Pattern.jpg" /&#62;
&#60;img width="1600" height="1601" width_o="1600" height_o="1601" data-src="https://freight.cargo.site/t/original/i/ea1f53a44ff6be6f2d47797312d366e53436f1f8ea70e0f368e6068894883086/Yelloh_10ThousandDesign_12_Pattern.jpg" data-mid="201350028" border="0"  src="https://freight.cargo.site/w/1000/i/ea1f53a44ff6be6f2d47797312d366e53436f1f8ea70e0f368e6068894883086/Yelloh_10ThousandDesign_12_Pattern.jpg" /&#62;


&#60;img width="2680" height="1601" width_o="2680" height_o="1601" data-src="https://freight.cargo.site/t/original/i/e6fb2a73032efa5f826e9888bd12b17b2a9db92634a44c9682081b2d99748f65/Yelloh_10ThousandDesign_13_Illustration-A.jpg" data-mid="201350029" border="0"  src="https://freight.cargo.site/w/1000/i/e6fb2a73032efa5f826e9888bd12b17b2a9db92634a44c9682081b2d99748f65/Yelloh_10ThousandDesign_13_Illustration-A.jpg" /&#62;
&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/9dc2ad6e5611477d86050c0b1a7223c05a81aafb0ffc1c00187ea40555314025/Yelloh_10ThousandDesign_13_Illustration-B.jpg" data-mid="201350030" border="0"  src="https://freight.cargo.site/w/1000/i/9dc2ad6e5611477d86050c0b1a7223c05a81aafb0ffc1c00187ea40555314025/Yelloh_10ThousandDesign_13_Illustration-B.jpg" /&#62;
&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/ffedea393fe83516b91616e8518a86b20e643f111e062dfb8ff1a1c70212a348/Yelloh_10ThousandDesign_13_Illustration-C.jpg" data-mid="201350031" border="0"  src="https://freight.cargo.site/w/1000/i/ffedea393fe83516b91616e8518a86b20e643f111e062dfb8ff1a1c70212a348/Yelloh_10ThousandDesign_13_Illustration-C.jpg" /&#62;


	&#60;img width="982" height="586" width_o="982" height_o="586" data-src="https://freight.cargo.site/t/original/i/8645f5d538715c5e6ad94abbb135597f14b6da40708651c6ee867e090dc4697f/CM24008TH_Yelloh_Website_TruckDriveFlag_1282x765.gif" data-mid="201354396" border="0" data-scale="100" src="https://freight.cargo.site/w/982/i/8645f5d538715c5e6ad94abbb135597f14b6da40708651c6ee867e090dc4697f/CM24008TH_Yelloh_Website_TruckDriveFlag_1282x765.gif" /&#62;
	We developed the brand’s first illustration library to tell new customers the story of how Yelloh delivers a freezer full of happy.
&#60;img width="2680" height="1601" width_o="2680" height_o="1601" data-src="https://freight.cargo.site/t/original/i/7aa851d4f412516ed626d4263fefb5973001d5db62d23e692a22dd18f08ac705/Yelloh_10ThousandDesign_15_Food-Photogoraphy.jpg" data-mid="201350033" border="0"  src="https://freight.cargo.site/w/1000/i/7aa851d4f412516ed626d4263fefb5973001d5db62d23e692a22dd18f08ac705/Yelloh_10ThousandDesign_15_Food-Photogoraphy.jpg" /&#62;

	&#60;img width="1290" height="771" width_o="1290" height_o="771" data-src="https://freight.cargo.site/t/original/i/93088fe61abcb084381a9ffb5d0aadafb431eb3e73f87b7a94c6578a83bd9c83/Yelloh_10ThousandDesign_16_Food-Photography.jpg" data-mid="201350034" border="0"  src="https://freight.cargo.site/w/1000/i/93088fe61abcb084381a9ffb5d0aadafb431eb3e73f87b7a94c6578a83bd9c83/Yelloh_10ThousandDesign_16_Food-Photography.jpg" /&#62;
	The food and lifestyle photography reflects relatable mealtime moments, complete with modern lighting style, refreshed prop library, and food styling that embraces life’s delicious imperfections.

&#60;img width="2680" height="1601" width_o="2680" height_o="1601" data-src="https://freight.cargo.site/t/original/i/03ce47d1eee1498ba0022d3fb0ec613ac02409649eacba21afdb6f9b69f54b68/Yelloh_10ThousandDesign_17_Lifestyle-Photography.jpg" data-mid="201350035" border="0"  src="https://freight.cargo.site/w/1000/i/03ce47d1eee1498ba0022d3fb0ec613ac02409649eacba21afdb6f9b69f54b68/Yelloh_10ThousandDesign_17_Lifestyle-Photography.jpg" /&#62;

&#60;img width="1600" height="1601" width_o="1600" height_o="1601" data-src="https://freight.cargo.site/t/original/i/f64dea15c28493af80b9c2b6c35f8174d413189edf6cceb3f339dac822435047/Yelloh_10ThousandDesign_18_Lifestyle-Photography.jpg" data-mid="201350036" border="0"  src="https://freight.cargo.site/w/1000/i/f64dea15c28493af80b9c2b6c35f8174d413189edf6cceb3f339dac822435047/Yelloh_10ThousandDesign_18_Lifestyle-Photography.jpg" /&#62;
&#60;img width="1600" height="1601" width_o="1600" height_o="1601" data-src="https://freight.cargo.site/t/original/i/9d9946ae650ac52fbbcbbadec8438dc5a33feb48ffa66fc70f61e7eae43c1ed7/Yelloh_10ThousandDesign_19_Lifestyle-Photography.jpg" data-mid="201350037" border="0"  src="https://freight.cargo.site/w/1000/i/9d9946ae650ac52fbbcbbadec8438dc5a33feb48ffa66fc70f61e7eae43c1ed7/Yelloh_10ThousandDesign_19_Lifestyle-Photography.jpg" /&#62;


	&#60;img width="626" height="374" width_o="626" height_o="374" data-src="https://freight.cargo.site/t/original/i/753d35c8e26173b3d479ae39b1843e7ce49fd24b5afcb41d37cc914a02fd14f6/CM24006TH_Yelloh_Website_WebsiteScroll_2680x1600.gif" data-mid="201354872" border="0" data-scale="100" src="https://freight.cargo.site/w/626/i/753d35c8e26173b3d479ae39b1843e7ce49fd24b5afcb41d37cc914a02fd14f6/CM24006TH_Yelloh_Website_WebsiteScroll_2680x1600.gif" /&#62;
	Yelloh.com is a modern leap for the original frozen food company.

&#60;img width="2681" height="1601" width_o="2681" height_o="1601" data-src="https://freight.cargo.site/t/original/i/0bed5d84763c7f8ccb6a1cf9efc0b682fa11d40a9adbd32a6d3f90b1d68347c1/Yelloh_10ThousandDesign_Mobile-Collage-100.jpg" data-mid="229129508" border="0"  src="https://freight.cargo.site/w/1000/i/0bed5d84763c7f8ccb6a1cf9efc0b682fa11d40a9adbd32a6d3f90b1d68347c1/Yelloh_10ThousandDesign_Mobile-Collage-100.jpg" /&#62;


	&#60;img width="1290" height="771" width_o="1290" height_o="771" data-src="https://freight.cargo.site/t/original/i/f63a2f93c04db2dfe0c196ac3240007d972f6c6796077d34bc07b59ceb0348be/Yelloh_10ThousandDesign_21_Style-Guide.jpg" data-mid="201350040" border="0"  src="https://freight.cargo.site/w/1000/i/f63a2f93c04db2dfe0c196ac3240007d972f6c6796077d34bc07b59ceb0348be/Yelloh_10ThousandDesign_21_Style-Guide.jpg" /&#62;

&#60;img width="2680" height="1601" width_o="2680" height_o="1601" data-src="https://freight.cargo.site/t/original/i/1214a5db0cdce2a82a186376a362c02c90323dca39450370eaa50320ce7aef8a/Yelloh_10ThousandDesign_22_Grid.jpg" data-mid="201350041" border="0"  src="https://freight.cargo.site/w/1000/i/1214a5db0cdce2a82a186376a362c02c90323dca39450370eaa50320ce7aef8a/Yelloh_10ThousandDesign_22_Grid.jpg" /&#62;
	
“From the first naming ideas to the final logo, there was so much collaboration and spirited discussion…thank you for your thoughtful creative and strategy leadership.”

–Marketing Director, Yelloh


︎︎︎ Colle McVoy
	Groops&#38;nbsp;︎
</description>
		
	</item>
		
		
	<item>
		<title>Groops</title>
				
		<link>https://catherinebretheim.com/Groops</link>

		<pubDate>Sat, 29 Jan 2022 02:11:23 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Groops</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
GroopsBrand Identity

	Groops is a mental wellness platform that gives people a space to talk about life’s biggest issues. The brand identity was designed to reflect the brand’s modern approach to mental wellness while highlighting the bold and illuminating conversations members have through Groops.


	Agency: Colle McVoy for GroopsDesigner: Catherine BretheimDigital Designer: Sam GordonDesign Director: Diana QuenomoenStrategist: Casie CookCopywriter/ACD: Zach DeBlaey


	&#60;img width="1282" height="765" width_o="1282" height_o="765" data-src="https://freight.cargo.site/t/original/i/031c9bccb17798c786f63d52c9ce84bff0f0386ebe2d85b6ba02d29e21ec6606/2_logo_mockup.jpg" data-mid="147910445" border="0"  src="https://freight.cargo.site/w/1000/i/031c9bccb17798c786f63d52c9ce84bff0f0386ebe2d85b6ba02d29e21ec6606/2_logo_mockup.jpg" /&#62;
	The logo transforms Groops’ “O’s” into overlapping speech bubbles to highlight the power of conversation.


&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/2c6f9fe25edce7727cba7b3973709083e48b525b55173dc67b0e0504a6354646/2-GROOPS.jpg" data-mid="131810305" border="0"  src="https://freight.cargo.site/w/1000/i/2c6f9fe25edce7727cba7b3973709083e48b525b55173dc67b0e0504a6354646/2-GROOPS.jpg" /&#62;
	Our bright and refreshing color palette stands apart from the competition's subdued hues and conveys the raw candor that Groops encourages in their virtual conversations.  
	

	&#60;img width="1281" height="1281" width_o="1281" height_o="1281" data-src="https://freight.cargo.site/t/original/i/8fe1daaea2c907f74335f77fb712102b4deea768b4e7b79652e040abb86cac34/5-copy.jpg" data-mid="147910576" border="0"  src="https://freight.cargo.site/w/1000/i/8fe1daaea2c907f74335f77fb712102b4deea768b4e7b79652e040abb86cac34/5-copy.jpg" /&#62;The brand system utilizes a typeface with various weights and narrow letterforms that allow for a strong type hierarchy system and reflect the brand's modern approach to wellness.
	&#60;img width="1281" height="1281" width_o="1281" height_o="1281" data-src="https://freight.cargo.site/t/original/i/7cde485757a0dbe731503ae71d1c9a90ee5417a12e25e41762ab45f70d97ec56/6.jpg" data-mid="147910577" border="0"  src="https://freight.cargo.site/w/1000/i/7cde485757a0dbe731503ae71d1c9a90ee5417a12e25e41762ab45f70d97ec56/6.jpg" /&#62;


&#60;img width="1283" height="766" width_o="1283" height_o="766" data-src="https://freight.cargo.site/t/original/i/ad974747c3e72784f9bb05e53354b743171173c096a4cf09dabad1287ac3b5b1/10_pattern_mockup.jpg" data-mid="142094726" border="0"  src="https://freight.cargo.site/w/1000/i/ad974747c3e72784f9bb05e53354b743171173c096a4cf09dabad1287ac3b5b1/10_pattern_mockup.jpg" /&#62;
	Our patterns highlight the open conversations that happen in Groops.&#38;nbsp;
	

&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/0d9db9be0dd8e5ff7ef6b54f87d7e273260f6932df54446db353ce85db75438f/4-GROOPS.jpg" data-mid="131810307" border="0"  src="https://freight.cargo.site/w/1000/i/0d9db9be0dd8e5ff7ef6b54f87d7e273260f6932df54446db353ce85db75438f/4-GROOPS.jpg" /&#62;
	The brand’s iconography system pulls from the logo’s round shapes to embody Groops’ unique cohorts.

&#60;img width="2680" height="1787" width_o="2680" height_o="1787" data-src="https://freight.cargo.site/t/original/i/f1ea48393f79bf38f375652584ab4c8947142fd9af36133e57d5f25359db1b3f/8_billboard.jpg" data-mid="142094724" border="0"  src="https://freight.cargo.site/w/1000/i/f1ea48393f79bf38f375652584ab4c8947142fd9af36133e57d5f25359db1b3f/8_billboard.jpg" /&#62;

	 Our warm editorial photography style captures raw and candid moments to convey the authenticity members can expect to feel when joining Groops.
	

&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/e62dd66e54d6368210ef1f7dbd4889bd5c69c0b65430f0c171a6d2421f74e89e/7-GROOPS.jpg" data-mid="131810310" border="0"  src="https://freight.cargo.site/w/1000/i/e62dd66e54d6368210ef1f7dbd4889bd5c69c0b65430f0c171a6d2421f74e89e/7-GROOPS.jpg" /&#62;


	&#60;img width="1733" height="1155" width_o="1733" height_o="1155" data-src="https://freight.cargo.site/t/original/i/ac29893edb00a06eceaedd5244307724286e45875d3f87c4a6ed1a4de025e173/9_ZoomCall.jpg" data-mid="142094725" border="0"  src="https://freight.cargo.site/w/1000/i/ac29893edb00a06eceaedd5244307724286e45875d3f87c4a6ed1a4de025e173/9_ZoomCall.jpg" /&#62;

	&#60;img width="2858" height="1908" width_o="2858" height_o="1908" data-src="https://freight.cargo.site/t/original/i/f495c2c00c7ffa691ab45ceeb1be36b9ec3f4df36e90cc509e790b4bf59bd78a/Featured-Work_1.jpg" data-mid="142094729" border="0"  src="https://freight.cargo.site/w/1000/i/f495c2c00c7ffa691ab45ceeb1be36b9ec3f4df36e90cc509e790b4bf59bd78a/Featured-Work_1.jpg" /&#62;

&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/4415a85bdb8bd96f61d818a3275eabdac14d880acb24920bba6e8704f5e2fd00/10-GROOPS.jpg" data-mid="131810313" border="0"  src="https://freight.cargo.site/w/1000/i/4415a85bdb8bd96f61d818a3275eabdac14d880acb24920bba6e8704f5e2fd00/10-GROOPS.jpg" /&#62;
	Our digital redesigns – from email, to web, to the member dashboard – greet current and future members with a refreshing, bold, and easily navigable experience.&#38;nbsp; &#38;nbsp;
	

&#60;img width="2680" height="1787" width_o="2680" height_o="1787" data-src="https://freight.cargo.site/t/original/i/122fd9e1a95061229600d6941018755746df0829d813496c944fcfcf9e596d3e/14_collage.jpg" data-mid="142094728" border="0"  src="https://freight.cargo.site/w/1000/i/122fd9e1a95061229600d6941018755746df0829d813496c944fcfcf9e596d3e/14_collage.jpg" /&#62;

&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/7ff8d0901b3562a25804de0a0586d0d8a46e2db102266aed5ef3ab1816bf76b2/GROOPS_styleguide.jpg" data-mid="131810315" border="0"  src="https://freight.cargo.site/w/1000/i/7ff8d0901b3562a25804de0a0586d0d8a46e2db102266aed5ef3ab1816bf76b2/GROOPS_styleguide.jpg" /&#62;

︎︎︎ Yelloh
	Zoetis Equine&#38;nbsp;︎

</description>
		
	</item>
		
		
	<item>
		<title>Zoetis Equine</title>
				
		<link>https://catherinebretheim.com/Zoetis-Equine</link>

		<pubDate>Wed, 26 Jan 2022 17:15:58 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Zoetis-Equine</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
Zoetis EquineBrand Identity, Brand Book

	Coming from a category filled with fear- and performance-based marketing, our strategy aimed to capture the emotion behind horse care with the rallying cry “Long Live the Horse.” To bring the brand to life visually, we’ve homed
in on the beauty of connections between caregivers
and horses that show a reciprocity of care – both
putting in as much as they receive. 
	
	Agency: Colle McVoy for Zoetis EquineDesigners: Catherine Bretheim, Carli Bruckmueller, Ben HaitDesign Director: Diana QuenomoenGroup Creative Director: Puja ShahArt Director: Dylan KrenkaCopywriters: Louie Calvano, Alicia D’AgostinoPhotographer: Andy Anderson


&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/4b259c98667186f44c596398d2e12286730661068d274ecab3c7abcb8c034556/1_ZOETIS.jpg" data-mid="131534042" border="0"  src="https://freight.cargo.site/w/1000/i/4b259c98667186f44c596398d2e12286730661068d274ecab3c7abcb8c034556/1_ZOETIS.jpg" /&#62;

	&#60;img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/5a7f5ca5a8394ac4343e40db97a091fa6996edaef007a73db3eb9c265bf5b0f8/2_ZOETIS-GIF.gif" data-mid="131534043" border="0"  src="https://freight.cargo.site/w/1000/i/5a7f5ca5a8394ac4343e40db97a091fa6996edaef007a73db3eb9c265bf5b0f8/2_ZOETIS-GIF.gif" /&#62;
	The campaign’s pattern system is derived from the Zoetis logo and reflects the movement of a horse’s tail


&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/1c77d4038e09af1bb0a822be4867134c998e0042685d7319114fce22c393be2f/3_ZOETIS.jpg" data-mid="131535378" border="0"  src="https://freight.cargo.site/w/1000/i/1c77d4038e09af1bb0a822be4867134c998e0042685d7319114fce22c393be2f/3_ZOETIS.jpg" /&#62;
	Our color palette builds on Zoetis’ corporate color system by incorporating additional
earth tones that add a premium feel and celebrate horses’ beautiful coats and natural
environments.

	
&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/4dc509f411e4485f38eb66f7d94a4c45d34d932f400ffbc3a61e53acc19e615e/4_ZOETIS.jpg" data-mid="131534045" border="0"  src="https://freight.cargo.site/w/1000/i/4dc509f411e4485f38eb66f7d94a4c45d34d932f400ffbc3a61e53acc19e615e/4_ZOETIS.jpg" /&#62;
&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/a976617bbb4578677cbee6741c87bfb5c3f2ae0ea3c6fd32f34c644a00b696ed/5-ZOETIS_DESIGN.jpg" data-mid="131534046" border="0"  src="https://freight.cargo.site/w/1000/i/a976617bbb4578677cbee6741c87bfb5c3f2ae0ea3c6fd32f34c644a00b696ed/5-ZOETIS_DESIGN.jpg" /&#62;
	Our photography system captures real moments of hard work that vets and horse owners put in to champion horses’ quality of life while our pattern system and typefaces convey the freedom and movement of
horses.
	

&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/9662be1bf29d67ef99f829b25b1d9148f49cb7c90d8da9079fb19ec07eeb49b0/6_ZOETIS.jpg" data-mid="131534047" border="0"  src="https://freight.cargo.site/w/1000/i/9662be1bf29d67ef99f829b25b1d9148f49cb7c90d8da9079fb19ec07eeb49b0/6_ZOETIS.jpg" /&#62;
	We produced a brand book to launch the campaign internally at Zoetis with print techniques ranging from clear varnishes and intricate diecuts to emotive substrates and gate folds to bring the brand to life.


&#60;img width="2049" height="1153" width_o="2049" height_o="1153" data-src="https://freight.cargo.site/t/original/i/759c48fe3a09f2d4cac446b465a1da23179fb47a166c22cf911b26000906fbfb/7_ZOETIS.jpg" data-mid="131534048" border="0"  src="https://freight.cargo.site/w/1000/i/759c48fe3a09f2d4cac446b465a1da23179fb47a166c22cf911b26000906fbfb/7_ZOETIS.jpg" /&#62;&#60;img width="2048" height="1301" width_o="2048" height_o="1301" data-src="https://freight.cargo.site/t/original/i/f3111693b1415c7b0398c13c7e9ca73508c657db942f14857c26609e5f0d4b2b/gif_colors.gif" data-mid="131541474" border="0"  src="https://freight.cargo.site/w/1000/i/f3111693b1415c7b0398c13c7e9ca73508c657db942f14857c26609e5f0d4b2b/gif_colors.gif" /&#62;

︎︎︎ Groops
	Power to the Pedestrian&#38;nbsp;︎


</description>
		
	</item>
		
		
	<item>
		<title>Power to the Pedestrian</title>
				
		<link>https://catherinebretheim.com/Power-to-the-Pedestrian</link>

		<pubDate>Sat, 01 Aug 2020 23:39:20 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Power-to-the-Pedestrian</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
Power to the PedestrianPublication, Photography, Web Design&#60;img width="1818" height="1228" width_o="1818" height_o="1228" data-src="https://freight.cargo.site/t/original/i/68ac173af1e56ed8319fbfaf8860bcb1f332d11bda938af8eb60ff299200dc55/R1-03056-0026.JPG" data-mid="78894709" border="0"  src="https://freight.cargo.site/w/1000/i/68ac173af1e56ed8319fbfaf8860bcb1f332d11bda938af8eb60ff299200dc55/R1-03056-0026.JPG" /&#62;
	This project centers on a 186-page publication that visually explores automobile dominance in Minneapolis with strategies to return power to pedestrians by way of graphic and urban design.The vast majority of Minneapolis streets are dominated by car traffic and are unsafe for pedestrian life. That said, many residents are unsure of how to advocate for their neighborhoods and what design strategies are available beyond lowering speed limits. This publication equips residents with data, traffic calming strategies, and resources for advocating for people-first infrastructure on their local streets in order to create future streetscapes that benefit all users.
Read more about the project’s process, inspiration, and sources on my self-coded capstone page here.
	
	Capstone ProjectMaster of Arts in Graphic and Web DesignMinneapolis College of Art and DesigAugust 2020


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&#60;img width="1550" height="855" width_o="1550" height_o="855" data-src="https://freight.cargo.site/t/original/i/8b44bcf36ade524e5bb3d8ec66b35004178b1ed50c244b9b1d0fa9f634e7c320/hero_IMG_9880.jpg" data-mid="79458533" border="0"  src="https://freight.cargo.site/w/1000/i/8b44bcf36ade524e5bb3d8ec66b35004178b1ed50c244b9b1d0fa9f634e7c320/hero_IMG_9880.jpg" /&#62;

	Chapter 1
Reality CheckUsing data visualizations, this chapter takes a close look at the bleak reality of walking on the streets of Minneapolis.

	Chapter 2
Keep Traffic Calm and Carry OnUsing photographs, diagrams, and text, this chapter delves into specific traffic calming typologies, their economic impacts, and successful examples that reclaimed streetscapes for people.
	Chapter 3
Case Study — Lyndale Avenue S + 27th StUsing photographs, street plans and sections, and contemporary examples, this section examines the pedestrian challenges at this troublesome Minneapolis intersection and offers traffic-calming solutions to improve the space for people on foot.
	Chapter 4
Advocacy ToolkitThis chapter includes additional contacts and resources to support better pedestrian infrastructure and a collection of postcards to distribute to expand their advocacy reach.


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︎︎︎ Zoetis Equine
	København Scrapbook&#38;nbsp;︎

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	<item>
		<title>København Scrapbook</title>
				
		<link>https://catherinebretheim.com/Kobenhavn-Scrapbook</link>

		<pubDate>Thu, 11 Jul 2019 14:54:10 +0000</pubDate>

		<dc:creator>catherine bretheim design</dc:creator>

		<guid isPermaLink="true">https://catherinebretheim.com/Kobenhavn-Scrapbook</guid>

		<description>︎&#38;nbsp; &#38;nbsp;&#38;nbsp; ︎︎︎  ︎
København ScrapbookPublication, Photography

	
This scrapbook is a collection of film photographs taken in Copenhagen, Iceland, Berlin, Norway, and Italy while living in Denmark for a year and a half. The publication also includes Danish recipes, handwritten notes written on surfaces throughout the city, and other fond memories of Danish culture. The grid is based on the interior brickwork of Grundtvig’s Kirke (designed by Peder Vilhelm Jensen-Klint) in Copenhagen’s Nordvest neighborhood where I lived.
	
	
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︎︎︎ Power to the Pedestrian
	Hodgepodge ︎
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